I apologize if the title of this article resembles “clickbait“. I could not think of a better title to describe what happened Saturday as a result of Herbert O’Neil and I publishing a book on Amazon Kindle. Lots of more important things happened Saturday, including a trip to this place with the family, but I want to share what happened as a result of publishing our (first) book- The Primer Entry Plan for New principals
Full disclosure, our book is only a book in the sense that it is a collection of words. Lacking a professional editor, a publishing contract, and a movie tie-in, our effort was only published as a Kindle e-book.
Don’t let me mislead you, I think the book contains a lot of useful information for any new principal or aspiring principal, but I am also not going to try to convince you that this is a future New York Times Best Seller.
But in fact that is what basically happened on Saturday (sort of) and that is what I want to share with you.
After publishing the book on Friday, noticing some errors, and then updating it late Friday night, I awoke Friday to check to see if we had garnered any sales. I had planned to originally give the book away for free, but the Amazon Kindle self publishing site mandated at least a 99 cent charge. In case you are wondering, I am able to collect 35 cents for every book purchased (downloaded!).
When I logged in around 5:30 am Saturday morning to check on the book (did I mention we have a new puppy), I discovered that overnight our book had vaulted to # 3 on the Amazon Kindle rankings for Education Administration books. In fact the only two Ed Admin books ranked ahead of our book were written by this guy and that guy.
I quickly called Herbert and we started an ad hoc promotional campaign that consisted of mass tweeting and texting everyone we knew about the book. After all, we were locked into a book rankings battle with two Ed Celebrities.
Throughout the day our book climbed to #2 on the list (thanks mom), and then finally briefly held the #1 spot before sliding back to #2 at the time of this writing. It is hard to describe the rush that accompanied this meteoric but short-lived rise to fame. At my son’s mid-day soccer game it took all of my self-control to not mention to the other parents that I was now a best-selling author.
In all seriousness, it has been fun, but we are not lost in the vanity of self-promotion. The book is useful if you are a new or aspiring principal. After that it might be interesting to others in the field of education and also perhaps to our close friends and relatives.
A few days ago I wrote a post titled Just Start, and I can now affirmatively say that I have done that. I encourage you to do the same and write a book or whatever else you have been longing to do. It just might turn into an incredible thrill ride.
I am looking forward to sunday. I have probably run out of personal contacts willing to spend 99 cents to buy the book, so it will now have to stand on its own merits to maintain its lofty ranking.